Privacy Policy
Last updated: 19 August 2026
At IDYLL, your privacy is important to us. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, subscribe to our emails, contact us, purchase or download our products, book an event, or otherwise interact with IDYLL.
1. Who we are
IDYLL is operated by IDYLL YOU, a sole trader based in the United Kingdom.
For the purposes of UK data protection law, IDYLL YOU is the data controller responsible for the personal information described in this policy.
If you have any questions about this Privacy Policy or how your personal information is used, you can contact us at:
Email: contact@idyllyou.com
Website: www.idyllyou.com
2. Information we may collect
Depending on how you interact with Idyll, we may collect:
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your name;
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your email address;
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contact details you choose to provide;
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information you provide when contacting us or submitting an enquiry;
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information provided when subscribing to our mailing list;
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information required to process purchases, downloads or event bookings;
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records of purchases or bookings;
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your communication and marketing preferences;
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technical information relating to your use of our website, such as your IP address, browser type, device information and website activity where this information is collected through cookies or similar technologies; and
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any other personal information you choose to provide to us.
Payment information may be processed directly by our chosen payment provider. Where this is the case, Idyll does not receive or store your complete card details.
3. How we collect your information
We may collect personal information when you:
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visit or use our website;
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complete a contact or enquiry form;
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subscribe to the Idyll mailing list;
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purchase or download a digital product;
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book or enquire about an Idyll event;
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contact us by email or through social media; or
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otherwise choose to provide information to us.
We may also collect limited technical information automatically through cookies and similar technologies when you use our website.
Please see our Cookie Policy for more information about the cookies used on the Idyll website.
4. How we use your information
We may use your personal information to:
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respond to messages, enquiries and requests;
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provide products, downloads, bookings or services you have requested;
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process and administer purchases and event bookings;
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send you emails, updates and other Idyll content where you have chosen to receive them;
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manage our relationship with you;
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maintain appropriate business and financial records;
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operate, maintain and improve the Idyll website;
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understand how visitors use our website;
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protect the security of our website and business; and
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comply with our legal and regulatory obligations.
We will only use personal information where we have a lawful basis for doing so.
5. Our lawful bases for processing
Depending on the circumstances, we may rely on the following lawful bases:
Consent — where you have actively agreed to a particular use of your information, such as subscribing to marketing emails. You may withdraw your consent at any time.
Contract — where using your information is necessary to provide a product, event, booking or service you have requested or to take steps at your request before entering into a contract.
Legal obligation — where we need to retain or use information to comply with a legal requirement.
Legitimate interests — where using your information is reasonably necessary for the operation, administration, security or improvement of Idyll and those interests are not overridden by your rights and interests.
6. Email marketing
If you choose to join the Idyll mailing list, we may use your name and email address to send you updates, Journal content, information about products or events and other news from Idyll.
We will send marketing communications where we have an appropriate lawful basis to do so.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us directly.
Unsubscribing from marketing emails will not prevent us from contacting you where necessary in connection with a purchase, booking, enquiry or other service you have requested.
7. Sharing your information
We do not sell your personal information.
We may share information with trusted third-party service providers where necessary to operate Idyll. These may include providers that assist us with:
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website hosting and website functionality;
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email and mailing-list services;
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payment processing;
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digital product delivery;
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event booking or ticketing;
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analytics;
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accounting and administration; and
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other services necessary to operate our business.
These providers may process personal information on our behalf or, in some circumstances, act as separate data controllers.
We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal claims.
8. International transfers
Some of the third-party services we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.
9. How long we keep your information
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and reporting requirements.
The appropriate retention period will depend on the type of information and why we hold it.
For example:
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mailing-list information may be retained until you unsubscribe or otherwise withdraw your consent, subject to retaining limited information where necessary to record your preference;
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enquiries and correspondence may be retained for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records; and
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transaction and financial records may be retained for the period required by applicable tax, accounting and legal requirements.
When personal information is no longer required, we will delete or securely dispose of it where appropriate.
10. Cookies
The Idyll website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage and, where applicable, provide analytics or other functionality.
Where required by law, non-essential cookies will only be used after you have given your consent.
For further information, please see our Cookie Policy.
11. Keeping your information secure
We take reasonable technical and organisational measures to protect the personal information we hold against unauthorised access, alteration, disclosure, loss or misuse.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
12. Your data protection rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:
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ask for access to the personal information we hold about you;
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ask us to correct inaccurate or incomplete information;
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ask us to delete your personal information in certain circumstances;
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ask us to restrict the way we use your information in certain circumstances;
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object to certain uses of your personal information;
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request the transfer of certain personal information;
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withdraw your consent where we rely on consent to process your information; and
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raise concerns about how your information is being used.
If you would like to exercise any of these rights, please contact us using the details above.
13. Complaints
If you have concerns about how Idyll uses your personal information, please contact us first so that we have an opportunity to address them.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Further information is available on the ICO website.
14. Third-party websites
Our website may contain links to third-party websites, platforms or social media services.
Idyll is not responsible for the privacy practices of third-party websites. We recommend reviewing the privacy information provided by those organisations before providing them with your personal information.
15. Children's privacy
Idyll's website, products and services are not specifically directed at children, and we do not knowingly seek to collect personal information from children through the website.
If you believe that a child has provided personal information to us, please contact us.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to Idyll, our website, the services we use or applicable legal requirements.
Any updated version will be published on this page and the "Last updated" date at the top of this policy will be amended accordingly.
17. Contact us
If you have questions about this Privacy Policy, would like to exercise your data protection rights or have concerns about how your information is handled, please contact:
IDYLL